Category Archives: Multimedia Elements

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What Is Click Fraud and How Can Companies Mitigate It?

click fraud

According to Solve Media , the rate of online fraud rose 40% in the U.S. in 2013. With projections set for online advertising to reach $62 billion by 2016, the need to find solutions to that is more critical than ever. The Solve Media study indicates that in Q2 2013, 22% of mobile traffic and 42% of web traffic.

Fraud click is like a chronic disease: it can’t be cured but there are some remedies that help to mitigate its overall impact. Most of these solutions are cost prohibitive for small businesses who don’t have the in house IT resources to maintain a watchful eye. Monitoring analytics for indications of solid referral sources and websites and directing marketing dollars there is one solution that some companies with social media managers can tackle. Working with reputable ad placement agencies can help as well.

The following video was created with a local medical aesthetic company in mind for an Internet Marketing class. It provides a general understanding of click fraud for a non marketing audience and suggests some considerations that small businesses wanting to break into online advertising may want to consider.

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Freelance Tip: Create Pinterest Board for Portfolio, Post to WP as Widget

Pinterest is gaining popularity as a promotional tool. Freelancers can take advantage of the visually rich environment to promote their journalism, photographic, or other freelance content. In this tutorial, you will learn how to:

  • Create a Pinterest board.
  • Load your work onto your new Pinterest board.
  • Create an HTML widget for your Pinterest board.
  • Embed your HTML code into a text widget box.
  • See your beautiful new board on your widget sidebar.

Leave a comment in the section below and tell me what you think. Better yet, suggest topics for additional tutorials.

Pinterest board widget

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Brad Pitt Buys Rights to Movie About Stuebenville, Ohio Rape Case

Brad Pitt

Brad Pitt (AP Photo/Alex Brandon)

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Women Helping Rebuild Lives of War-torn Sisters

Being Fed up

Gender equality as a human right is far from established either in the United States or around the globe. According to Erin Downey, PhD, former fellow at the state department and adjunct professor at Tulane University, war and political conflict only aggravate the risk of violence and suffering for women and children in affected areas.

Zainab Salbi, knows firsthand about tyranny. Her father was a pilot for Saddam Hussein. She was eventually sent to the United States for an arranged marriage that turned out to be “another world of tyranny and abuse.” She started over and eventually founded Women for Women International with the goal of helping women in war-ravaged countries regain their lives.

Women for Women International accepts donations and sponsorships toward the goal of providing year long training programs and ongoing support for  war-torn women in the eight countries it serves. The program contains for modules:

To become part of the solution to bring peace and sustainability to our sisters around the world, please consider donating today. Since 1993, Women for Women International has helped over 384,000 women rebuild their lives.

For every women who becomes self-sustaining, she brings more peace to her children, her community, and our world. Won’t you help others make this a possibility? Click the button below to be directed to Women for Women International donation page.


“Learn how to see. Realize that everything connects to everything else.”

                                                        - Leonardo da Vinci

Screenshot from embedded UNESCO video of a woman bound, signifies that the struggle for women to have full participating human rights remains.

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Amplify Your Social Media Content Reach Using RebelMouse

The primary challenges of independent journalists is to create enough fresh content and to be seen on the right social media platforms that their audiences continually get value and stay engaged. But there are only so many hours in the work day.

Thankfully the digital world that is leveling blows against traditional journalism is also creating tools that can help journalists to meet the needs of their audiences without imploding personally under the slavish adherence to an editorial calendar. Enter RebelMouse.

The Visual Appeal

I first heard about RebelMouse on a Poynter Institute tutorial with Niketa Patel, the platform’s Director of Content. Patel explained that RebelMouse takes the content that a person produces on Twitter, Google, LinkedIn, Pinterest, Tumblr, and Instagram and aggregates it to its proprietary site. RebelMouse’s visual design is customizable and sophisticated, more so than the typical one man show on the web can create.

Filling in the Gaps

What is easier to do: write a blog or compose a Tweet? On days when journalists are digging up sources and designing infographics and find themselves in between publications, the audience doesn’t quit looking for content and value. By posting a couple pictures on  Pinterest, a retweeted Tweet, and a LinkedIn status update, the appearance on RebelMouse is that content is staying fresh and the flow of valuable content is unfettered.

How the Big Boys Use RebelMouse

The following news agencies use RebelMouse as a tool for generating UGC (user generated content).

* RebelMouse blog
* Fast Company’s Innovation Series
* NBC’s #DreamDay coverage
* Al Jazeera America’s Syria live blog
* SFGate’s How SF sees SF
* The Wall Street Journal’s Fashion Week coverage
* The Guardian’s Emmy roundup
* Ann Curry: Reporting our World
* GNC’s RebelMouse footer
* Million Cameras
* Flash Memes
* Puppies on the Vine
* Secret IPO

The ability to curate by pulling UGC from hashtags and Twitter feeds belongs to the paid version of the platform, so it is not feasible for the independent journalist on a shoestring budget. Knowing how the platform can be leveraged for unique UGC curated events, however, is worth keeping in mind. The free version, though, offers an elegant solution for pulling social media posts into one online site. Again, this creates a more visually sophisticated presentation than periodic blogging and a Twitter feed can create.

The Two Options

The following tutorial shows how to set up an account on RebelMouse; considerations to take when deciding which social media platforms to link to; and how to add RebelMouse to your site using embed code.

An additional benefit: RebelMouse sends me emails with share codes of my content that I could forward to lists or publish to other social profiles.

RebelMouse is free, fairly self-explanatory, and useful for culling the content individuals post across the web and putting it in one visually pleasing venue. It can be embedded directly into a personally hosted website or act as a stand alone website. Give a try and see how you like it. I would love to hear your feedback!

Happy posting!

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